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Advantages
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Disadvantages
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| Convenience- Participants
are able to participate at a time convenient for them as opposed
to a time selected by the surveyor. |
Limited attention span-
People who surf the web tend to have a limited attention span, and
therefore will tolerate only brief surveys unless otherwise motivated.
Read a description of how Adaptiqs maintains shorter surveys. |
| Centralized data center-
All data associated with the survey exists in one location, which
makes it very easy to analyze. |
Biased sample- Unless you
are sure that your entire population has email access (survey for
ISP customers), it may be difficult generalize those results to
the overall population if those people differ from the population
in a meaningful way. |
| Immediate respondent feedback
- Data can be instantly analyzed and reported back to the respondent.
Web surveys eliminate the errors associated with data entry and
coding. |
More expensive- Because
of the hardware needed to support the survey, web surveys are typically
more expensive than traditional surveys. For this reason, it is
preferable to outsource the web survey to a company that already
has the hardware and infrastructure for multiple large-scale surveys. |
| Easy for respondent to
participate- Participants can access the survey at a time convenient
to them. In addition, people visiting a corporate web page can access
the survey when contact information is unavailable. In addition,
respondents are more likely to give a through response to open ended
items through web surveys. |
Increased technical
complexity- The hardware and software required for a complex
multimedia-rich survey requires expertise in graphic design, network
and server administration, database performance tuning, and application
optimization. Without these critical skills, a web-survey that malfunctions
will create countless hours of troubleshooting headaches, not to
mention loss in credibility. |
| Control over security- Web surveys
can use security measure such as unique user login and passwords
to prevent unauthorized access. In addition, web surveys can disallow
people from completing multiple surveys. |
|
| Maximum use of adaptive capability-
Web surveys are capable of utilizing the artificial intelligence
to create adaptive surveys. Adaptiqs is the only company to offer
this capability. |
|
| Easy to update- Web surveys can
be updated easier than any other survey type. The researcher is
allowed to change the survey content once and the changes can be
seen instantly. |
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