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Advantages
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Disadvantages
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| Enhanced design and multimedia
capabilities- Kiosk stations can provide design and graphics
capabilities that surpass all other formats (elaborate simulations,
product demonstrations, and high-quality multimedia capabilities).. |
Costly to develop- In addition
to the cost of the computer terminal, the software and multimedia
design can be quite expensive to create a profession looking computer
survey. |
| Ease of data analysis- Scoring
and data analysis can be greatly simplified using scorable answer
sheets (e.g., scan-tron forms). |
Requires on-site location-
In order to attract participants, the kiosk needs to be high-traffic
areas where respondents have time participate. |
| More candidate responses-
People are more willing to respond candidly to personal questions
through computer surveys as opposed to through an interview.. |
Slow administration for multiple
respondents- Kiosks only allow one respondent to take the survey
at a time, unless multiple kiosks are used at a location. |
| Standardization- Questions
can be standardized (identical for all respondents) to eliminate
interviewer biases. |
Biased sample-
Response rates for certain groups who agree to participate can be
disproportionate with the population due to geographic location
or respondent computer anxiety. |
| Shortened surveys- Survey length
can be reduced by omitting irrelevant questions. Please review a
description on how Adaptiqs can shorten surveys better than any
other company, see our technology description. |
Lack of centralized database-
Unless all kiosks are networked together (extremely expensive),
the response data will exist on the kiosks until the end of the
administration. This can be very dangerous if a kiosk malfunctions,
because respondent data could be lost. |
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Length restrictions- Kiosk surveys
need to be short because participants become disinterested very
quickly. |
