Science of Surveys

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Many people feel like developing a survey is a simple process. Nothing is further from the truth. Surveys require a specific methodology in order to implement them effectively. The most effective surveys are developed using the following steps:

1. Determine goals and specify objectives
2. Conduct question brainstorming and pre-testing
3. Prepare the questionnaire layout and data format
4. Sample Selection
5. Survey administration
6. Data compilation and analysis
7. Reporting of Results